Michael Deacon

Principal
Spruson & Ferguson Lawyers: Commercialisation, Trade Marks
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Overview

Michael is a lawyer and registered trade mark attorney with a focus on IP commercial transactions and brand protection.

Michael has broad experience assisting local and international clients with commercial legal advice across a variety of transaction types, technologies and industries.

He aims to achieve the best commercial outcomes for his clients by gaining a deep understanding of their business and providing practical advice aligned with their interests, strategies and goals.

Michael is a versatile practitioner who is able to draft and advise on a range of agreements and associated IP issues, including licensing, manufacturing and distribution, technology transfer, confidentiality, consultancy and services agreements, joint ventures, research collaborations, website and online trading terms, privacy policies and compliance with privacy laws.

As a trade mark attorney, Michael creates value for his clients by securing their trade mark registrations, opposing registration of conflicting marks and generally assisting with brand protection, enforcement, strategy and portfolio management.

Having a diverse client base, Michael regularly works with clients in the sports administration, entertainment, retail and wholesale, agribusiness, scientific products and research, healthcare, food and drink, building and construction, software as a service (SaaS), electronics and other industries and fields.

Michael is a member of the Law Society of New South Wales, Intellectual Property Society of Australia and New Zealand, Licensing Executives Society Australia and New Zealand, and Golden Key International Honour Society.


Michael Deacon's Insights
The 2023 IP year in review, and predictions for 2024
In Australia, February signals a return from the beach, children back to school after a long summer break and of course the usual traffic woes! At Spruson & Ferguson Lawyers,...
In Australia, February signals a return from the beach, children back to school after a long summer break and...
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Do Australian privacy laws apply to me?
Clients regularly ask us whether they need to comply with Australian privacy laws. This question most often arises in the context of the Privacy Act 1988 (Cth) (Privacy Act), which...
Clients regularly ask us whether they need to comply with Australian privacy laws. This question most often arises in the...
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What is personal information under the Privacy Act?
The Privacy Act 1988 (the Privacy Act) establishes the Federal legislative framework overseeing the collection and processing of private information relating to individuals in Australia. Whether information is subject...
The Privacy Act 1988 (the Privacy Act) establishes the Federal legislative framework overseeing the collection and processing of private...
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