Overview
Michael is a lawyer and registered trade mark attorney with a focus on IP commercial transactions and brand protection.
Michael has broad experience assisting local and international clients with commercial legal advice across a variety of transaction types, technologies and industries.
He aims to achieve the best commercial outcomes for his clients by gaining a deep understanding of their business and providing practical advice aligned with their interests, strategies and goals.
Michael is a versatile practitioner who is able to draft and advise on a range of agreements and associated IP issues, including licensing, manufacturing and distribution, technology transfer, confidentiality, consultancy and services agreements, joint ventures, research collaborations, website and online trading terms, privacy policies and compliance with privacy laws.
As a trade mark attorney, Michael creates value for his clients by securing their trade mark registrations, opposing registration of conflicting marks and generally assisting with brand protection, enforcement, strategy and portfolio management.
Having a diverse client base, Michael regularly works with clients in the sports administration, entertainment, retail and wholesale, agribusiness, scientific products and research, healthcare, food and drink, building and construction, software as a service (SaaS), electronics and other industries and fields.
Michael is a member of the Law Society of New South Wales, Intellectual Property Society of Australia and New Zealand, Licensing Executives Society Australia and New Zealand, and Golden Key International Honour Society.
“Much like his colleagues, Michael Deacon is an industrious IP practitioner defending client’s IP assets and marrying them with their business objectives. As a trademark attorney, he manages international brand portfolios and provides expert direction on registration, enforcement, and protection.”
World Trademark Review 2026
“Principal and trademark attorney Michael Deacon too has a knack for transactional matters, advising local and non-local clients on the most lucrative strategies to fully utilise their IP assets in commercial arrangements, with many patrons describing him as “an excellent lawyer; responsive, clear, thoughtful and a pleasure to work with. He helps us with our trademark filings and related issues in Australia as well as office actions that he has helped us to resolve promptly.”
World Trademark Review 2025