Amy Chan

Principal, Director Malaysia, Trade Marks Practice Group Leader Asia
Trade Marks
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Overview

Amy manages the global trade mark portfolios of foreign and multinational clients from a wide range of industries. To this end, she regularly assists clients in conducting clearance searches, brand strategy management, trade mark applications and trade mark opposition matters. Amy graduated from the University of Hull with (LLB (Hons, Second Upper) and thereafter commenced her career as an Advocate and Solicitor in Malaysia.

Prior to joining the firm, Amy was a Partner in one of most prominent law firms in Malaysia, where she was heavily involved in both contentious and non-contentious aspects of intellectual property matters, including patents, trade marks, copyright and industrial designs. Her experience in contentious matters includes advising on infringement and revocation actions in the High Court of Malaya.

“Leading the Singapore outpost is Amy Chan, who channels over two decades of IP mastery to curate expansive trademark portfolios. Her incisive counsel on filings, oppositions and strategic alignments earn plaudits for fortifying brand integrity across APAC with meticulous, client-focused precision.”

World Trademark Review, 2026

“The nucleus of the practice, providing consistent counsel to clients and invaluable direction to peers, is Principal and practice group leader of trademarks in Asia, Amy Chan. Chan is a dual-skilled practitioner as well versed in litigation as she is in prosecution and portfolio management. Her expertise spans clearance searches, brand strategy management and supervision of trademark applications. She is a formidable presence when initiating or defending against opposition hearings, with a keen strategic focus on IP capitalisation pathways for her clients’ assets.”

World Trademark Review 2025

Amy Chan's Insights
China | Revised Anti-Unfair Competition Law expands Acts of Confusion (2025)  
Recent changes to China’s Anti-Unfair Competition Law reshape how businesses can use trade names, branding and search keywords. Practices that are commonly used in digital marketing now carry clearer...
Recent changes to China’s Anti-Unfair Competition Law reshape how businesses can use trade names, branding and search keywords. Practices...
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China | Trade mark ruling extends infringement to digital worlds
As a case involving virtual in-game items, the final ruling in the trade mark infringement and unfair competition dispute between Xuanwo Automotive Technology (Shanghai) Co., Ltd. ("Xuanwo") and several...
As a case involving virtual in-game items, the final ruling in the trade mark infringement and unfair competition dispute...
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China | New draft trade mark law strengthens brand protection
This article was first published on the IPHQ News website, 24 October 2025.China’s National Intellectual Property Administration (CNIPA) has proposed a new law aimed at strengthening trademark protection....
This article was first published on the IPHQ News website, 24 October 2025.China’s National Intellectual Property Administration (CNIPA)...
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