Overview

A Trade Mark Executive with over three years of experience in trademark law and intellectual property management, Afiifah specialises in trade mark prosecution, portfolio management, and strategic brand protection. She works with clients in a range of industries, including FMCG, pharmaceuticals, technology, and retail industries.

With significant experience managing trade mark portfolios for multinational clients, Afiifah handles filings, renewals, recordals and the resolution of documentation discrepancies. She takes a proactive and detail-oriented approach, ensuring that clients receive clear, practical and strategic advice, tailored to their business objectives.

Clients value Afiifah’s accuracy, efficiency and responsiveness, as well as her ability to simplify complex trade mark matters and navigate legal processes smoothly. She goes beyond standard service by anticipating potential issues and resolving them before they become obstacles—such as identifying and rectifying inconsistencies in trade mark records to prevent legal complications.

As an advocate appointed under PERADI in Indonesia, Afiifah has a deep understanding of local trademark regulations and excels in handling complex cases requiring strategic decision-making. Beyond her client work, she contributes to internal knowledge-sharing sessions, mentors junior colleagues, and stays at the forefront of trademark law developments.